The history of Hollandia Bakery & Sons
by Tony Bruinink
The story I am about to write happened in 1954 at the humble beginning of Hollandia Bakery, Wm. Bruinink & Sons, the start of what is now known as Hollandia Bakeries Ltd. The village of Mt. Brydges had a population of approximately 1200 souls, at least that is my recollection. Fire hydrants were a square hole of 24” x 24” approx. 6 feet deep. The water supply to homes was a piston pump pounding happily when it was encouraged to supply water.
The first Hollandia was located in what is now Sunshine Bakery. If one were to take down the brick wall, on the exposed wooden wall one would find the words Hollandia Bakery painted by John Kolstein. It was John who we kept busy painting our delivery vans which were later observed in the surrounding communities. The original Hollandia was known as Robinson Bakery until it was purchased by brother Henry in 1953.
Henry did the baking and I did the selling house to house in Mt. Brydges and Strathroy. Some of my customers were Northcotts, Lucas, Daucetts, Orrs and many more whose names have slipped my memory. In Strathroy one of my customers was Pastor Buursma of the CRC. It was he who put me in touch with Bill Jervis who owned the IGA store on Front Street. This store became the stepping stone to wholesale selling.
Hollandia Bakery & Sons was to be established in what was known as Gold Seal Dairy on the main street in Mt. Brydges, between Young and Regent streets. My parents Bill and Dorothy Bruinink, my brother Bill and I took up residence in the front of the dairy bar which, by the way, had gone bankrupt and we bought at a good price. In 1955 we added 75 feet to the back of the building which was to be the “enlarged” bakery. This expansion became an annual event until we reached Emerson Street. In 1961 an addition of approximately 300 feet was added to the north side of the building. In 1970 the bakery was destroyed by fire and rebuilt south of Mt. Brydges. It is difficult to imagine that 60 years have passed since Hollandia had it’s humble beginning. In 2014, Hollandia celebrated its 60th anniversary!
Going back to 1955, I was in charge of the sales organization while brother Henry and my father ran the bakery and its ever growing staff. In 1956, my brother-in-law, Joop de Voest, joined our now Hollandia Bakeries Ltd. and took on the job of Secretary-Treasurer and administrator.
I recently had a “flash back” regarding the thriftiness of being Dutch.
Cookie with the Hole:
One of our most popular cookies was the sugar cookie. We were selling this item at .39 cents retail for a 13 oz. package and they “walked off the shelf”. This caught the attention of father William. He called us together and read the riot act pertaining to this cookie.
“Boys” he said, “We have to make a fundamental change to the weight of the sugar cookies. The package is simply too heavy for what we get in return. I propose that we reduce the count to 20 cookies in the roll from 24.”
My reaction was prompt – “But Dad, this would make this package a lot smaller and our sales would go down. Why not increase the selling price?” This was not a bad idea, but it would take this item out of the occasional 3/$1.00 special category. Suddenly Henry said “how about if we put a hole in each cookie? This will bring down the weight.”
Voilá – The Grandmothers Sugar Cookie was born and became our biggest seller. ‘The cookie with the hole’ was now a favourite with children and adults. Children enjoyed putting their finger in the hole. A contest was born – Who could keep the cookie from falling apart while eating it with their finger in the hole?!
It is amazing how the thriftiness of the Dutch could produce such an incredibly popular cookie.
As the remaining survivor of the founders of Hollandia Bakeries Ltd. and now retired and no longer involved, I am pleased to submit this brief history.
Tony Bruinink
